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Digital marketing is the online presence of your brand/business used to convert impressions into customers. Impressions are the views of your business on an online platform. The business’s online presence encompasses your brand identity and reputation. As a self-storage owner with a brick-and-mortar presence, your online presence is a key factor in the success of […]

Self-storage has been our focus for decades. When we first developed an interest in this industry more than 40 years ago, we saw the tremendous investment potential and the ability to grow in any economy. Our last article focused on self-storage and its unique ability to weather challenging economic conditions. “Why self-storage is the best

As a brokerage dedicated to self-storage, we love the self-storage industry. It’s important to know why this industry is strong, and why you should invest in a self-storage business.  Our team of professionals are experts in self-storage. From acquisition to new construction, we are prepared to walk our clients through the process every step of

One of the most attractive things about the self-storage industry is that it’s necessary in every market. In every town or city across the United States, there’s a need for self-storage. According to Sparefoot, approximately “11.1% of people across the US rent a self-storage unit.”  Today self-storage businesses are often new construction with thought given

Acquiring an existing self-storage is beneficial for investors because the business is operational from day 1. Rather than a long process of site selection, design, and construction to achieve profitability, the business (in many cases) already has tenants and is generating revenue. Even if the business is not near capacity, but has current tenants, it

Hurricane season takes up a lot of real estate in the calendar. From June 1 through November 30, most individuals along the southern coast of the United States are aware of the risks of hurricanes. Local governments are often reminding everyone to be prepared and stay prepared. Your self-storage business requires that same preparation. Hurricane

When considering a new self-storage build, the first question to address is the location of the land. Finding the right piece of property involves the consideration of several factors. These factors are: Each of these factors is necessary for the success of a new self-storage business. Let’s discuss each of them. Zoning One of the

Residents of Florida are used to dealing with catastrophic natural disasters. Business owners in the state must prepare. An emergency plan is necessary when natural disasters like tornadoes, hurricanes, hail, flooding, and high winds occur. Hurricane season begins June 1. Ready.gov provides an extensive preparation plan to help you get started. Check out this link to

Boat and RV storage is a newer and attractive self-storage option, especially for those living in areas with HOAs and other restrictions prohibiting the storage of large toys at a residence. This self-storage option is popular for investors due to its relatively low cost to start. Essentially, an investor is acquiring land, building a perimeter

We share a lot about social media marketing for your self-storage business. There are many reasons to use social media consistently. The key to social media is being consistent in posting to use the algorithms for each platform in your favor. What happens when your consistent posting and strong engagement aren’t generating the reach that