The business of self-storage is smart, flexible, and rewarding. It’s a recession-proof business that remains steady throughout challenging times. Investors, owner-operators, and those who are curious about the self-storage business benefit from the knowledge and expertise shared at networking events like the Inside Self Storage World Expo held annually. It’s not too late to make plans to attend this year’s event, which is coming up in April 2024 in Las Vegas. At Coastal Storage, we believe events like these are valuable to attend, so we’ve got 3 reasons to share with you to encourage participation in select networking events like this one.
- ABL: Always be learning.
- ABC: Always be closing.
- ABN: Always be networking (and making new connections).
Always be learning.
Self-storage is what we love and what we know, and our team of experts sees the value in continuous education. In the world of self-storage, the business model is quite easy to learn. Buy or build a business to lease, lease to tenants, collect rent, and work toward maximum capacity. It’s an easy cycle of completing the same actions over and over. There is so much more that you can learn, though. The wealth of information available from experienced owners and operators is invaluable. According to the University of New Hampshire Peter T. Paul College of Business and Economics, “It’s an opportunity to stay ahead of the curve, gain valuable knowledge, and understand the direction in which the industry is leading.”
If you’re interested, you can read the whole article here about the benefits of attending business conferences, and the many ways that it encourages personal and professional growth.
Business Conferences – Benefits for You and Your Business
At events like the World Expo, there is the opportunity to interact with the experts of the industry, the business leaders studying trends, and those who are successfully expanding despite a tumultuous real estate market. Simply put, a lot can be learned from colleagues at this event.
Always be closing.
As a business owner, it can be tempting to think that there is no need to polish those elevator speech skills. That 30-second pitch is a distant memory. It’s important to remember that even with a successful business under your belt, there is an opportunity to expand or an opportunity that is waiting for the right person to execute it. At events like the ISS World Expo, there are plenty of successful people to meet who might be looking for the right partner to begin a new season of growth. That elevator pitch might be the perfect opportunity for you to showcase your skills, abilities, and expertise to open the next door of opportunity. In any industry, it’s important to always be closing. It won’t always be a hard close, but it’s important to think in terms of sharing your business and personal success directly and succinctly to make new business connections whenever the opportunity arises.
Always be networking.
Making new business friendships is essential. There are bad days in business. There are confusing and humbling days in business. Making new colleagues/friends is a necessary and helpful tool for the days when things are not going well. Humans were designed with a need for other human connections. This doesn’t stop when we go to work. Finding new people who also love and live the self-storage lifestyle is both necessary and beneficial to survive the good and bad days.
ISS World Expo
The ISS World Expo is held annually. This year it will be held April 2-5, 2024 at the Caesars Forum Conference Center in Las Vegas. Registration is open and can be found here: https://www.issworldexpo.com/en/register.html
There is a wide range of educational options available throughout the event including seminars, workshops, Q&As, and table talks. With over 44 seminars, one attendee can’t possibly listen to every single seminar, but you have the opportunity to learn a tremendous amount in the ones you can attend. There are 4 Q&A sessions where you can get questions answered by experts on marketing, management, security, technology, and even legal issues.
At Coastal Storage, we strongly encourage continuous education. Our goal as self-storage experts is to partner with our investors to ensure their success. We encourage our investors to always look for opportunities for personal, professional, and business growth. The ISS World Expo is a great opportunity to do that.
We would love to work with you as you grow your self-storage business. Call us today to visit with our team of self-storage experts at 904-591-0140.