When thinking of self-storage, most people think of the average person needing to store some extra household items, such as an extra piece of furniture, some out-of-season clothing, or even toys that kids aren’t ready to eliminate completely. However, there are niche groups of people or businesses that would benefit from self-storage. It’s time to get savvy with marketing and attract these groups of people.
- Small business owners
- College students
- Home renovators
- Holiday lovers
- Remote workers
Small Business Owners
Small business owners can efficiently operate a business from home, but the inventory or other products necessary to conduct business quickly take over. Small business owners need a solution to store their inventory, supplies, packaging, and more.
The problem is that inventory and supplies quickly cause clutter in the home. Clutter leads to dysfunction and poor use of space.
“More than half of Americans (54%) say they are overwhelmed by clutter in their homes. (source)
Provide a solution and share it via social media to help small business owners see that there is an affordable solution to the growing problem in their homes.
College students
Do you have a college student in your home? Do you remember packing up the car or cars to transport them to college and moving into a dorm or apartment? At the end of the semester, all of those belongings must come home. Self-storage is a wise solution to the dorm or apartment exodus so that homes remain uncluttered and belongings are safely stored and available when students return to campus.
A self-storage business operating near a college campus can take advantage of this niche market by providing a solution to the stack of bins and boxes in mom and dad’s living room. (True story.) Offer a special college rate to students who need a short-term solution on units that are empty or moving slowly. While this particular market may not be a long-term need, it might generate consistent income on units that are harder to occupy.
Home renovators
Do you know any home renovators or home stagers? Reach out to these individuals via social media to offer self-storage as a solution to their growing inventory of home decorations. Renovators and stagers often require self-storage for their business needs. Invite them to see the benefits of using your self-storage over another. Create a mutually beneficial relationship and think creatively about sharing self-storage expertise with their audience while they share home decorating tips with your self-storage audience.
Holiday lovers
Everyone knows someone who loves holidays and decorates the whole home for each one. Those decorations need a place to live when they aren’t being used. Leverage social media to advertise to this unique market of holiday lovers. Discuss the advantages of storing holiday decorations away from home to keep them more organized and even climate-controlled so they are safely out of the hot attic space.
Remote workers
When the nation was moving to remote work in 2020, self-storage owners saw an increase in people needing storage to set up a remote work environment for both adults and students. As many people return to work in the office, it might be time for them to store their remote work office items they aren’t ready to part with yet. Partnering with businesses that employ remote workers is a great way to attract this niche market.
Features to Attract Business Owners
Attracting new clients to your self-storage might require some upgrades. These are some of the best investments to attract new customers to a self-storage.
- Around-the-clock security with multiple layers, including 24/7 monitored surveillance video, secure perimeter fencing, entry gates with passcodes, individual locks, and individual alarms
- Convenient 24/7 access hours
- Excellent customer service
- Climate & humidity control
- Lighting
- Short-term rentals available
- Shelving within units
Contact Self-Storage Brokerage Experts
Coastal Storage is a self-storage-focused brokerage in Florida. We are the Argus Self-Storage Network Affiliate for Florida and Georgia. We exist to connect self-storage investors with new or existing facilities, and we partner with them to ensure their success. Call us today at 904-591-0140 to speak with a self-storage expert on your next investment.