As a business owner, it’s important to think like a customer. Understanding a potential client’s needs in choosing one self-storage over another is valuable information. Learn to showcase what sets you apart from the competition. Most customers consider the following factors when selecting self-storage:
- Location
- Security
- Access
- Amenities
- Size
- Price
When an individual reaches the point of needing storage, the first thing they consider is the location. Potential customers want a business that is easily accessible from their homes or in proximity to the items they need to store.
The second important factor in selecting storage is the security. Self-storage that offers secure perimeter fencing, gated access, CCTV, reliable access with individual codes, and good lighting are the minimum requirements that potential tenants seek. How does your location perform against the competition?
Accessibility matters to most tenants for quick and easy access to their stored items. Accessibility goes along with security. Limiting access due to security constraints is important to disclose to potential tenants.
Amenities are a nice addition when marketing your self-storage. Features like a rentable truck, organizational services, packing box bundles, and RV and boat storage are amenities that attract customers.
A variety of storage options is common in self-storage. Helping a potential tenant choose the best size available to maximize their storage needs and strategically occupy the self-storage space is necessary to keep occupancy within the 80-90% range. Check out this article on self-storage occupancy here.
Price will always be a determining factor in unit selection. Keeping prices competitive and affordable is a daily task. Most of the available software today offers a pricing tool to keep businesses competitive and help with necessary rent adjustments periodically. Don’t be afraid to use this tool to increase your revenue as the market demands.
Marketing your business locally does not have to be expensive. You will use a combination of strategies to gain visibility within your community. This article provides 20 great tips and most of them are free!
At Coastal Storage, we partner with owners for success in the self-storage business. As the Argus Self-Storage Network Affiliate for the state of Florida, our goal is to make your dream of owning and operating a self-storage attainable and profitable. We work with entrepreneurs across the country to find the best property for your portfolio. Contact us today to see how we can assist you at 904-591-0140.