Savvy self-storage owners are wise to consider the potential niches that benefit from their service. One niche is home staging. Home staging is a service offered by many designers to help sell a house more quickly. A beautifully designed and well-appointed home will show better and sell quicker than a home full of stuff that looks messy or cluttered.
Home staging is the process of preparing a home for sale by cleaning, decluttering, and then staging the home with beautiful decor to make it look like a model home. All signs of the current residents are removed, and the home truly looks as if it is staged just for show. No visible trash cans, dog bowls, family photos, or other items will be left behind for potential buyers to see.
Realtors use their favorite interior designers with an eye for detail to offer home staging services to their clients and sell homes faster.
“83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home,” according to NAR.com.
Staging a home involves a 5-step process to prepare the home for sale.
- Decluttering, purging, depersonalization
- Rearranging furniture
- Updates and improvements
- Repairs and cleaning
- Lawn care and curb appeal
What does this have to do with self-storage?
Every self-storage business owner should be looking for niches in need of self-storage. Home stagers are the perfect target market because they need space to store extra furniture, artwork, rugs, and accessories that are used for staging properties. Rather than crowding their own homes or offices with these items, home stagers can use self-storage units to keep their inventory organized and ready to use. Home stagers can use self-storage as a tool to manage staging inventory, store furniture, organize supplies, and keep the mess out of their personal homes. This creates a clear need in the staging community, making home stagers an ideal audience for self-storage facilities.
How to attract home stagers and realtors?
Use free marketing options like Facebook and Instagram to showcase the possibilities of using self-storage to prepare a home to sell. Encourage those selling their home to declutter and store items in preparation for sale. Highlight the units available and what those units can hold in order to make it clear the space available for storage. Offer a 3-month incentive price for sellers which accommodates the average time to sell a single-family home in Florida. Currently in Florida, a home takes about 70 days to sell, according to HomeLight.com.
At Coastal Storage, we work with investors to maximize profit and to ensure success. We provide A to Z assistance as our clients seek new investment opportunities or build their dream self-storage. We also consult with investors to help them be successful and think outside the box. Our team is laser-focused on self-storage. Call us today at 904-591-0140 to work with us.