Marketing is a necessary part of running any business. It’s important to attract relevant demographics to your business intentionally. Using social media and other marketing options provides many cost-effective avenues to split your marketing efforts to target the right people with the right message.
Identify
The first step to focus your marketing efforts is to identify which units need to move. Self-storage operators must always know quickly which units are available in order to drive tenants to those units. What makes a unit harder to rent than others? Why are some units sitting vacant?
Demographics
The next step is to then look at the greatest demographic currently renting from you. This reveals a lot about why some units are sitting empty. If a business attracts many commercial entities and keeps those units sold out, it’s important to focus one area of marketing on that demographic. If a business attracts many elderly couples in transition, downsizing from a larger home to a smaller one, it’s important to focus another area of marketing on that demographic.
Target
The next step is to identify 3 target demographics and build social media content directed at those groups. In the second step, we identified two markets: commercial businesses and aging families. Now find a third demographic that might be interested in a unit size that doesn’t move quickly. College students might need temporary storage for the summer and could work with the smaller units that sit empty. Small business boutiques with inventory filling up their homes might be a great option for the smaller units also.
Solutions
Smart business owners will focus on social media as a tool because it offers free connection to an existing market and endless possibilities to reach new customers. Focus on offering solutions and free guides that simplify sorting, decluttering, packing, and organizing. Consider offering a service like decluttering, organizing, and packing as a value-add service to the self-storage business. Gig work is popular today because it allows people to work flexible schedules doing something they love.
Use social media to share posts that demonstrate your target market and invite those customers to consider your business. Use other social media posts to provide expert advice on how to accomplish hard tasks like downsizing, decluttering, and organizing.
At Coastal Storage, we focus on self-storage so that our clients can achieve success in every area of their business. We partner with investors to locate new opportunities, and we work to ensure their success by thinking outside the box. Call us today at 904-591-0140 to learn more about our dedicated self-storage approach.